Turning actuality right into a fairy story with Fairytale CJM by Evrone

It may be tough for a consumer to grasp how designers work. Certain, they do not must. However they should know what they’re paying for, proper? We at Evrone have tried to resolve this challenge by creating the Fairytale CJM, which might clarify in an accessible and simple method what CJM is and the way it may be helpful.

What’s Fairytale CJM?

CJM (buyer journey map) is a instrument that illustrates the interplay with the service from the standpoint of the consumer. This can be a diagnostic instrument that doesn’t resolve issues, however as a substitute helps to search out them. CJM exhibits step-by-step how the consumer makes use of the service and what issues they may face in doing so.

fairytale cjm

Drawing up such a map is a particular course of with its personal methodology, which takes into consideration totally different teams of customers and totally different situations of their conduct. That is what its worth is: with the assistance of CJM, we assist the consumer and their staff to take a look at their product with another person’s eyes.

Why is that this wanted?

Often, shoppers include a normal drawback, not a particular request. Subsequently, you first want to check what the actual purpose for the issue is after which supply instruments to resolve it.

customer journey map

However it isn’t straightforward to persuade the proprietor of the product that sure manipulations are wanted for diagnostics. You can provide a presentation, put together a thick report, utter intelligent phrases, and nonetheless not get via to them. Or, you possibly can simplify it as a lot as potential and present it with a transparent instance. As an illustration, as a fairy story.

That is how Evrone’s Fairytale CJM challenge was born. It exhibits what CJM is and the way it works, in an accessible and entertaining method.

What does it appear like?

It’s primarily based on the story of three fairy-tale characters who undergo a magical labyrinth. These are the Unhappy Clown, Snow White, and the Snake. Every has its personal set of traits.

fairytale cjm characters

So, Clown is a skeptical, grownup techie, Snow White is an lively pupil from the TikTok era, and Snake is a millennial who loves membership life.

That is an apparent metaphor for various teams of customers and the service, which, for every of them, is a mysterious labyrinth. To attain the aim, they carry out the identical actions, however because of totally different traits, they react in another way to every situation. For instance, the Snake is indignant when requested to chunk his elbow, as a result of he doesn’t even have arms! And the Unhappy Clown, as a complete, just isn’t able to make any actions.

fairytale cjm customer journey

After every step, brief explanations from the CJM methodology seem. So, the motivation of the person could be found utilizing the interview and the strategy of 5 Whys. And don’t forget that the extra limitations come up on their journey, the decrease their loyalty is.

What does it do?

We made this challenge about CJM as a result of it is without doubt one of the most helpful and common instruments within the work of a designer. Not a single giant service can do with out such a map.

designer project fairytale cjm

In creating this challenge, we, to start with, natively defined to the consumer what CJM is all about. Second, we tried to persuade them of the usefulness of such an evaluation. Third, we confirmed our personal experience and expertise. We not solely conveyed the concept cheerfully, but additionally confirmed that we are able to do it in an entertaining method, comprehensible for a large viewers. And, after all, we confirmed off our graphic expertise, receiving a number of design awards.

If you wish to take your services or products to the following stage and discover new progress factors, we can assist! Evrone not solely is aware of the way to develop technically complicated merchandise, but additionally helps to make them easy and user-friendly. Simply fill out the shape under, and we will probably be in contact with you as quickly as potential.

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