It’s been two years for the reason that pandemic, and COVID-19 continues to play a task in altering and redefining the methods we reside, store, survive and progress. Whilst the brand new covid-boosted shopper trickles again to pre-covid bodily buying experiences, the short and broad adoption of on-line buying continues to persist and develop.
Rising web penetration has been a key driver in enhancing digital adoption, not just for Indian shoppers to buy, but additionally for Indian sellers to succeed in a wider market than earlier than. As a younger enterprise on this ever-evolving buying ecosystem, it is just clever to discover a stability between your offline and on-line enterprise. There are substantial and long-term advantages to each. However, whether or not you’re a brick-and-mortar grocery retailer or a small enterprise proprietor, the advantages of organising a web based store to enhance and assist your offline enterprise are compelling.
Nonetheless, it’s advisable to run a couple of checks earlier than you get into the massive choice of remodeling your small business.
Let’s dive proper in.
Why take your small business on-line?
In case you are unconvinced about taking your small business on-line, listed below are a couple of causes that offers you the arrogance that is the proper transfer.
Broaden your buyer base
On-line shops eradicate operational limitations and timings. Your retailer might be primarily based in Pune and a buyer can place an order from Indore. An internet retailer multiplies your buyer base and caters to numerous prospects that you simply won’t pay attention to. Very quickly, you’ll be able to develop your native enterprise into a world one. So dream large!
Anytime and anyplace enterprise operations
An internet retailer reduces or eliminates the necessity for a bodily presence at each enterprise transaction. Assist your potential prospects study your merchandise and place orders anytime — day or evening, whether or not it is common enterprise hours or holidays. An internet retailer for an offline enterprise helps generate leads and inquiries even when closed. So you’ll be able to comply with up together with your potential prospects as soon as you might be open. It’s equal to holding your small business 4x longer.
Improves enterprise picture
Most prospects as we speak test for the net presence of any enterprise. Even when it’s merely the tackle location of your bodily retailer. However that’s not all they search for. They appear to make judgements of your services or products primarily based in your web site, consumer evaluations, and extra. In reality, the dearth of a web based presence impacts the trustworthiness of your small business.
Due to this fact, having a web based presence would merely make sense, even whether it is simply to ease your prospects’ confidence in you. So why not use that credibility to affect buy choices and conversions?
Scale up cost-effectively
Whenever you take your small business on-line, you might be, on the very least, including a profitable gross sales channel at a minimal price. Additional, this opens up a world of alternatives in enterprise automation, focused advertising and marketing, automated accounting, environment friendly stock administration, and way more. Furthermore, all of your on-line enterprise information will get captured in a single place, enabling you to collect nice insights into your small business as you develop. All of those benefits put collectively permits your small business to scale holding your marginal prices disproportionately low.
Able to make the leap?
Tips on how to take your small business on-line?
Taking your small business on-line can appear to be a monumental transition at first look. So, let’s break this down right into a step-by-step course of.
- Analysis and preparation
- Construct your on-line retailer
- Make your retailer ecommerce-ready
- Make your small business discoverable on-line
- Get extra prospects
- Consider and develop
1. Analysis and preparation
Provided that you have already got an offline enterprise, the fundamentals of analysis and preparation outlined under could appear easy. They usually certainly are. Nonetheless, taking your small business on-line modifications your small business in some vital methods. Therefore, a number of the steps chances are you’ll have already got taken whereas beginning your small business must be retraced holding in thoughts the brand new realities of promoting on-line. Let’s tackle every of the steps talked about under:
1.1. Consider the viability of your small business on-line
1.2. Work out your stock administration
1.3. Decide your pricing technique
1.4. Draft a brand new marketing strategy
1.1. Consider the viability of your small business on-line
If your small business is primarily or completely offline, think about whether or not it is sensible so that you can transfer it on-line. This a part of the method requires you to keep in mind the next elements.
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Market viability
For taking your small business on-line, it is advisable know if the net market because it exists as we speak has room for you in it. You possibly can consider the market viability of your small business through the use of:
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Market measurement: Does the market have room for brand new sellers? Can it develop?
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Competitors: Can your small business compete with current on-line companies in your class in the identical market?
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Audience: Does your buyer purchase on-line? What are their buying habits?
Extra useful resource:
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Product viability
This step determines the product-market potential – i.e. how will shifting your product on-line have an effect on shoppers’ curiosity? You possibly can consider product viability through the use of:
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Demand: Is there a adequate demand for the product on-line?
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Revenue margin: Can your on-line enterprise carry you the anticipated margins with related services accessible on-line?
Extra sources:
Technically, your on-line enterprise ought to be viable from each parameters – market and product, in order that it hedges your losses, prevents deadstock in your stock, and saves advertising and marketing efforts.
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1.2. Work out your stock administration
Whenever you take your offline enterprise on-line, you open up an incredible alternative to scale. This additionally turns into a list administration problem. Whereas conventional methods of stock administration with spreadsheets might have been ample to cowl your demand offline, retaining the identical strategies may clog up your potential to scale within the following methods:
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Elevated stocking bills: You could have to inventory a bigger stock of orders out of your suppliers and producers to fulfill the brand new demand on-line.
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Elevated threat publicity: Your online business shall be extra inclined to demand shocks and market fluctuations which can trigger you to overstock stock or oversell with out ample stock in place to fulfil your orders.
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Elevated operational complexity: As product demand will increase so does the complexity of stock administration. Transferring your small business on-line with out making ready for this complexity beforehand might trigger you to wing fast options to challenges and chances are you’ll find yourself with a bunch of stock administration options that don’t combine collectively.
Due to this fact, it’s crucial that you simply take a recent take a look at your stock administration. Verify if dropshipping is a mannequin you’ll be able to discover to minimise all the above threats. Additionally, taking your small business on-line opens up a goldmine of knowledge from which you’ll be able to collect insights about how your stock and market demand modifications over time, in addition to utilise extra strong strategies of forecasting your inventory movement.
You might also think about implementing and enhancing current stock administration methods like Simply In Time, First In First Out, and Six Sigma to optimise your stock administration processes.
Making the precise operations easier, ecommerce platforms like Shopify supply an inbuilt stock dashboard that robotically tracks your current inventory, in addition to inbound and outbound orders. Moreover, you’ll be able to additional optimise by selecting from numerous stock administration plugins accessible to combine together with your retailer. Altogether, it helps scale back spillage, storage prices, deadstock and ultimately improves money movement.
1.3. Decide your pricing technique
Possibly, you have already got a pricing technique in place in your offline retailer or enterprise. Given that you’re now opening up a brand new market in your merchandise, consider whether or not it’s best to change your pricing technique primarily based on the brand new alternatives and dangers that include taking your small business on-line.
For instance, in case you had a cost-plus pricing method that labored in your offline enterprise, will that stay the identical whenever you promote on-line? You could realise that the aggressive panorama in your product is sort of totally different on-line, and also you may want to contemplate a competition-based method, the place you supply a worth decrease than your opponents.
In a unique situation, chances are you’ll realise that taking your small business on-line provides you entry to a completely totally different shopper section, the place you’ll have the chance to earn extra thorough a value-based pricing method.
To study extra about pricing methods for a web based enterprise try 10 methods to seek out the proper worth in your merchandise.
1.4. Draft a brand new marketing strategy
Your marketing strategy units the blueprint and roadmap in your operations and progress. Taking your small business on-line implies that a number of the assumptions you had made in your current marketing strategy would now have modified. Based mostly on all the data you could have gathered above, you need to be able now to take onerous take a look at your marketing strategy, in case you already had one. If not, it’s nearly as good a time as any to draft one now utilizing this marketing strategy template.
When you’re carried out with the analysis and preparation part, you are all set to construct your on-line retailer.
2. Construct your on-line retailer
The plain subsequent step within the means of taking your small business to the following stage is organising its web headquarters – your on-line retailer. It is a pretty easy course of involving the clear steps outlined under:
2.3. Design your web site
2.4. Showcase your services
2.1. Select the proper ecommerce platform
Nearly all ecommerce marketplaces Amazon, Flipkart, eBay, and Etsy present nice extra channels to take your small business on-line. Nonetheless, launching your individual on-line retailer provides you invaluable management over your buyer’s journey – serving to you translate your offline expertise into a web based property.
Many on-line companies as we speak go for an ecommerce platform like Shopify to construct their ecommerce shops. In reality, it’s also possible to combine your Shopify retailer with ecommerce marketplaces and different gross sales channels. With the number of platforms to select from, it turns into crucial so that you can choose one greatest suited to your wants.
To check the perfect ecommerce platforms accessible as we speak the next useful resource can be place to begin:
2.2. Choose your area title and host
A site title acts as a differentiator for your small business. The suitable area title represents your model and informs the client’s first impression about your retailer.
Because you presumably have already got prospects, leverage your model recall and increase it on-line by holding it just like your model title, if not precisely the identical. Additionally, needless to say within the new aggressive panorama on-line, there could also be manufacturers with related names that exist already. Give a thought to how one can differentiate your area title from related ones. Nevertheless it’s good to recollect the fundamentals – keep away from unfamiliar, misspelt, complicated phrases, and hyphens, and hold it quick.
The following factor to contemplate is an online host or area host, which offers the servers for a web site to run and retailer its content material. Along with offering your web site with enough storage, pace, and reliability, area host will assist the platforms or instruments chances are you’ll require – for instance, on-line funds integration. For some web site builders like WordPress, you want a third-party area internet hosting supplier. Whereas Shopify is fully-hosted, which suggests, each subscription plan consists of area internet hosting – with additional area charges relevant if you wish to have a customized area title.
Extra sources:
2.3. Design your web site
Your web site is your web storefront. Let the design fundamentals of your current model information you within the decisions you make. Nonetheless, additionally take into account your shopper’s tastes and preferences.
Shopify has numerous themes and templates so that you can select from, and it’s fairly straightforward to use them to your retailer, proper out of the field. Alternatively, chances are you’ll select to rent an expert net designer or speak to Shopify Consultants, that will help you get your web site good.
Extra sources:
2.4. Showcase your services
Simply the way in which a bodily retailer has merchandise organized in aisles and cabinets particularly to affect prospects’ buy choices, your product web page is its digital counterpart. Besides, there’s no retailer consultant to information them with extra details about costs, variants, reductions and presents. The complete burden is borne by the way in which your merchandise are showcased.
Right here’s a fundamental guidelines and sources that will help you create your product pages.
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Product photographs: Use high-quality photographs with a zoom possibility. Guarantee all photographs are of the identical measurement and backbone for all of your merchandise.
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Product descriptions: Keep away from complicated jargon, cliches, and lengthy sentences. Spotlight advantages over options.
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Product classes: Add filters, present correct pricing particulars and some other info your buyer may want (manufacturing date, expiry, EDD).
Extra sources:
As soon as your on-line retailer is constructed, the following step is to make it prepared for ecommerce.
3. Make your retailer ecommerce-ready
The purpose of taking your small business on-line is to have the ability to conduct enterprise on it. This implies, your prospects ought to be capable of pay you, and it’s best to be capable of fulfil their orders. In reality, along with these two, constructing an ecommerce retailer opens up the chance to combine your operations proper into your retailer.
Let’s check out every of those steps, one after the other.
3.1. Arrange funds
3.2. Combine enterprise processes together with your retailer
3.3. Handle delivery & fulfilment
3.1. Arrange funds
Customers of as we speak have a wide range of fee preferences starting from UPI, wallets to conventional credit score and debit playing cards along with money funds. To allow these transactions in your on-line retailer it’s essential to arrange a fee gateway. A full-package e-commerce web site builder makes this easy so you’ll be able to hit the bottom working with a number of fee choices in your retailer.
3.2. Combine enterprise processes together with your retailer
Now you can search out choices to combine your on-line retailer together with your bodily enterprise’s back-end accounting, advertising and marketing, manufacturing, gross sales, logistics, stock administration, ERP and extra. As well as, there are a selection of automation apps you’ll be able to try to determine which of them will be built-in into your small business. This combines lots of your obligatory workflows and processes right into a single system to make the general operation easy and practical.
Extra sources:
3.3. Handle delivery & fulfilment
Increasing the geographical attain of your small business requires you to have the ability to handle the logistics of delivering your merchandise to the tip shopper. This might imply final mine supply in your locality or delivery throughout states and nations. Wherever the brand new scope of your small business, it implies that you must give you a delivery and fulfilment coverage. Additionally, there are a selection of useful third-party apps and plugins to handle delivery and fulfilment seamlessly.
Extra sources:
Now that your retailer is ecommerce-ready, flip the welcome signal.
4.1. Search engine optimise your retailer
When you arrange your web site, you want the eye of search engine bots. Implementing the perfect practices of search engine optimisation will assist rank your retailer in Google’s search outcomes. And thereby drive visitors to your retailer.
So as to perceive how web optimization works and methods to apply it to your retailer, try the sources under:
Supply: Yoast
As soon as once more, there are a selection of apps like YoastSEO accessible as straightforward plug-ins on Shopify, to make this easy.
4.2. Arrange your Google my enterprise web page
That is what your current prospects will uncover in the event that they google the title of your small business. Establishing a Google my enterprise web page is vital to leverage your current buyer relationships to additional strengthen your on-line presence. Additionally, use the chance to hyperlink to your on-line retailer.
Nonetheless, that is not the place the advantages finish. It would permit different stakeholders like potential workers, buyers and media as nicely to find you.
Right here’s how it’s best to current your self in your Google enterprise profile.
- Be crisp and clear about what your small business does.
- Spotlight your uniqueness that stands out out of your opponents.
- Add a short historical past about your organization to make your small business personable.
- Search engine optimise the content material of your small business profile.
Supply: Google
The Google My Enterprise profile description of The Machan within the picture above captures all the required particulars together with a transparent descriptive copy.
4.3. Promote the place your prospects are doubtless to purchase on-line
The place do your potential prospects normally purchase merchandise like yours on-line? Maybe, ecommerce marketplaces like Amazon, Flipkart, eBay and Etsy. Or, possibly from social media.
The market examine carried out in your analysis and preparation part ought to offer you a good thought about your potential prospects’ preferences and behaviours.
To start with, it is at all times a good suggestion to be the place your prospects are more likely to make buy choices. And why waste a chance to drive gross sales proper there?
Whereas your merchandise might be independently listed on ecommerce marketplaces, now that you’ve your individual on-line retailer, you’ll be able to handle all of your gross sales throughout totally different channels on a single dashboard. For instance, the Amazon Integration Plus app on Shopify helps you seamlessly promote your merchandise on Amazon, proper out of your retailer.
If social media is the place your prospects are more likely to be – like say Instagram for jewelry merchandise, you’ll be able to open an Instagram jewelry retailer with no problem with the Fb gross sales channel app in your Shopify retailer.
Extra sources:
By organising these gross sales channels, you get to leverage the algorithms of such marketplaces and social media platforms to boost the discoverability of your small business on-line. At all times make it some extent to hyperlink again to your individual retailer. That means, you’ll be able to minimise paying commissions and extra prices to the opposite platforms.
5. Get extra prospects
“Half the cash I spend on promoting is wasted; the difficulty is I do not know which half.”
This century-old quote attributed to John Wanamaker, a retail tycoon, has change into an promoting cliche. Manner earlier than the choices accessible as we speak, promoting was a hit or miss. One might solely promote in extensively consumed media. And for many merchandise, paying for the eye of a big viewers, most of which wouldn’t be their goal shoppers, was unviable. Though this truism nonetheless holds true as we speak to some extent, digital advertising and marketing has ensured that the concentrating on of your message will be fine-tuned to a outstanding diploma
After all of the efforts to make your retailer discoverable, a launch day with no lively guests in Google Analytics is each entrepreneur’s worst nightmare. In order for you your retailer to be a digital hotspot, it is advisable market your merchandise and your retailer on-line. There are many advertising and marketing channels and advertising and marketing methods to assist your small business purchase prospects. Let’s talk about a couple of right here and depart you with extra sources to get into the weeds of the broad world of digital advertising and marketing.
5.1. Perceive digital advertising and marketing avenues
The web is a large interwoven tapestry of selling prospects. Your potential prospects not solely use digital media to purchase stuff but additionally to operate of their day-to-day lives, from Google searches to emails, social media and extra. Every of those presents you with distinctive alternatives to market your small business. Beneath is a listing of sources that information you thru understanding your advertising and marketing avenues on-line:
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Social media
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Electronic mail and SMS advertising and marketing
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Google Advertisements
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YouTube
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Blogs
The web, nevertheless, is a consistently evolving panorama. So these sources are sufficient to carry you on top of things however not at all exhaustive. There shall be extra to find and study as your small business grows on-line.
5.2. Be taught digital advertising and marketing methods
There’s a various fare of well-wrought time-tested digital advertising and marketing methods which have confirmed to work for ecommerce. The sources listed under offers you a good thought about a few of these.
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Influencer advertising and marketing
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Affiliate internet marketing
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Referral campaigns
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Conversion fee optimisation
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Personalised campaigns
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Natural advertising and marketing strategies
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Guerilla advertising and marketing
A healthful digital advertising and marketing train would come with a well-thought-out mixture of a few of these methods. Nonetheless, don’t be restricted by these. At all times depart room for innovation in your advertising and marketing brainstorms for that breakthrough concept that creatively addresses your advertising and marketing challenges.
5.3. Outline your audience
The important thing to starting any advertising and marketing exercise is to know your viewers. Who’s your goal buyer? What are their preferences more likely to be? What are their buying habits like? All such info will inform your buyer persona and additional decide the way you market to them on-line, particularly so with the nice alternatives for personalisation that on-line advertising and marketing affords. The great weblog under will assist you to break this down.
5.4. Outline your advertising and marketing targets
Sure measurable end-goals should outline each advertising and marketing train you undertake. The important end-goal, after all, is driving gross sales. However when defining your advertising and marketing targets, it’s best to get extra particular than that.
The place in your advertising and marketing funnel does the issue lie exactly? Is it a ignorance or an absence of conversion? Outline your advertising and marketing targets as particularly as you’ll be able to to assault the issue head-on with essentially the most refined advertising and marketing technique.
5.5. Draw up a advertising and marketing plan
Upon getting decided your audience and outlined your advertising and marketing targets, you could have sufficient info to get began on constructing a advertising and marketing plan. Whereas drafting a advertising and marketing plan, you’ll have to make sure crucial choices, from figuring out your budgets to crafting your advertising and marketing message. The useful resource under will assist you to with this.
5.6. Leverage advertising and marketing automation instruments
The true energy of your digitally remodeled enterprise is the discount in human intervention, not only for the menial and repetitive duties in your small business operations but additionally for advertising and marketing. Quite a few advertising and marketing automation instruments exist out there as we speak so that you can select from and implement. Should you make yours a Shopify retailer, a number of advertising and marketing automation instruments can be found as seamless plugins and apps – be it for creating digital property for advertising and marketing or processes like automated emails and posting. This manner, a part of your advertising and marketing will be left to run on auto-pilot, day or evening. Take a look at the sources under:
5.7. Enhance customer support and retention
The purpose of getting extra prospects doesn’t get served by advertising and marketing alone. As soon as you’re taking your small business on-line, your customer support expectations change considerably. This implies your buyer should be capable of contact assist, put in enquiries, self-serve their requests on-line and so on. simply. Furthermore, a web based enterprise has the flexibility to foretell a number of the issues that prospects face, which creates an expectation that they pre-empt these.
For instance, solutions to regularly requested questions ought to be available to prospects. Likewise, troubleshooting guides, consumer manuals, and such self-service mechanisms ought to be a few clicks away. For instance, many customer support queries will be consolidated and dealt with by a chatbot in your retailer.
Beneath are a couple of common suggestions that will help you get your customer support proper:
- Have a shorter response time on closing inquiries, resolving points, and taking suggestions
- Take the lead in closing the issues inside 24 hours to 48 hours
- Talk with prospects by their most popular channels (emails, calls, and social media platforms)
- Use the reside chat to optimise your on-line retailer
- Streamline and automate customer support by chatbots
- Personalise each assist interplay
- Actively take heed to prospects to get beneficial insights on enterprise operations
Extra sources:
6. Consider and develop
You possibly can’t measure how many individuals see your outside hoarding. However you’ll be able to measure how many individuals reply to your Google Advert to go to your on-line retailer.
Whenever you take your small business on-line you’ll uncover a sea change in what you’ll be able to measure, over and above what you already did in your offline enterprise. The large quantity of knowledge that your on-line enterprise can seize should be put to give you the results you want.
So, how do you go about it?
6.1. Determine your KPIs (Key Efficiency Indicators)
6.2. Measure the metrics
6.3. Be taught, iterate, optimise, develop
6.1. Determine your KPIs (Key Efficiency Indicators)
What are the parameters you measure to evaluate the efficiency of your offline enterprise, i.e. your KPIs? For example, the efficiency of a bodily retail retailer will be evaluated utilizing the next indicators:
- Gross sales per sq. foot
- Gross sales per worker
- Gross sales per thirty days
- In-store footfalls
- Enquiries
- Conversion fee
- Stock turnover fee
- Common transaction worth
- Gross and web revenue
A few of these KPIs for a web based retailer mirror those for a bodily retailer. For instance, in-store footfalls will be mirrored by web site visitors. Likewise, conversion and common transaction worth stay vital however are measured in another way for a web based retailer. Nonetheless, since measurement of granular metrics at each stage of the advertising and marketing and gross sales funnel is feasible, there is a wonderful alternative so as to add many extra, like:
- Natural acquisition visitors
- Cart abandonment fee
- Electronic mail clickthrough fee
- Impressions
- Attain
- Engagement
And that’s to call just some. The factor to remember although is that since there’s a metric for the whole lot, it’s essential to outline those which are key to the efficiency of your small business. So select crucial metrics to evaluate your small business and never merely self-importance ones.
For instance, your web site visitors metrics could also be nice. Nonetheless, your conversion fee is crucial for the reason that final purpose is extra gross sales. Thus choose essentially the most beneficial KPIs to optimise as an alternative of self-importance ones.
Be taught extra:
Subsequent up, how do you measure these metrics?
6.2. Measure the metrics
Google Analytics is a sturdy framework. You can even use Google Tag Supervisor to measure customised KPIs for e-commerce, which will be very useful in analysing your place out there. Many of the information assortment will be arrange conveniently with out having to fiddle with the web site code or logging into the net retailer.
With time you’ll know which methods are working and which are not. Use the recognized KPIs and analytics instruments to reach at beneficial insights. Whereas the enterprise targets stay unchanged, measuring the metrics will assist you to tweak the plan of motion and implement new methods every time required.
6.3. Be taught, iterate, optimise, develop
With all of the insights you’ve mined from the information accessible on-line, you’ll be able to pull the assorted levers of your on-line enterprise to iterate. With every iteration, you measure and achieve new insights. This course of repeated over innumerable cycles is the way you optimise to develop your small business on-line. That is what progress primarily appears like.
With time, you’ll study, unlearn, relearn, meet challenges, uncover new alternatives and develop your small business sustainably, means into the long run.
Net up your small business enlargement with Shopify
Making that first transfer to taking your small business on-line can appear daunting. A major psychological barrier amongst others will be the technical complications concerned in beginning your individual retailer. You could assume a necessity to rent a military of net builders, content material managers, social media consultants, and digital entrepreneurs to make it occur. Whereas they could nonetheless add worth at some stage, the native options of Shopify and the intuitive simplicity of its consumer interface make it extraordinarily straightforward to get began with a lean crew. This implies your general possession prices are saved disproportionately low whereas increasing your alternatives to scale your small business on-line by an order of magnitude.
Among the many many offline companies that efficiently took their enterprise on-line with Shopify, under are two case research for inspiration:
Each ecommerce success story has a starting. And Shopify shall be glad that will help you take off. Whether or not you’re a small and medium enterprise or a full-scale enterprise on the cusp of digital transformation, get began with your 14-day Shopify trial and choose a plan that fits your wants.
FAQs
1. Tips on how to consider if your small business wants a web based presence?
Most companies as we speak want a web based presence, whether or not or not they really promote on-line. To test if taking your small business on-line is a good suggestion:
- test if your small business works in a web based promoting mannequin
- establish your on-line buyer base and how one can cater to it.
- decide your market and product viability.
- test for long-term sustainability of your small business if moved on-line
Every of those steps requires deeper delving into. Take a look at methods to consider the viability of your small business on-line, for extra info.
2. How a lot does it price to maneuver an offline enterprise to on-line?
Because it relies upon upon particular enterprise wants, there is no such thing as a set price to maneuver an offline enterprise on-line. From internet hosting and web site constructing to safety, delivery, on-line fee integration, customer support, advertising and marketing instruments, and extra, a whole lot of elements are concerned in figuring out the price of making the transition. With Shopify, the fundamental plan begins at $29/month after a 14-day free trial.
3. Tips on how to promote your small business on-line without cost?
There are a selection of the way to advertise your small business on-line without cost. Nonetheless, even when the promotion itself is free, there’s normally some upfront work or funding concerned. Beneath are a number of the strategies to advertise your small business on-line without cost:
- Efficient search engine optimisation
- Natural social media advertising and marketing
- Electronic mail advertising and marketing
- Content material advertising and marketing like blogs and movies
- On-line communities and trade boards
