Meet the Founding father of Silatha

Silatha is an answer to retain girls within the office by means of meditation & peer2peer assist.

A powerful presence of ladies is confirmed to be essential for the success of a office. Nevertheless, as we speak it’s laborious to retain prime girls expertise.

Silatha has developed a programme to assist corporations in designing a wholesome surroundings for ladies, by addressing their distinctive psychological wants triggered by hormonal realities (being pregnant, menopause), caregiving roles (children, aged) and systemic gender bias that ladies face as leaders.

Guaranteeing to successfully cope with their private {and professional} challenges, so that ladies can carry out at their finest and corporations can appeal to, retain, and nurture prime girls expertise.

We sat down with the founder Veroniek Vermeulen to seek out out extra.

We’d like to learn about your profession earlier than Silatha, the way you got here up with the concept, and what motivated you to start out Silatha?

As a fast overview… I studied engineering (Technical College Delft (NL) and Brunel College London (UK)), after which spent 17+ years in international advertising and marketing (with a $2B duty). Since then I’ve spent 10 years immersed in meditation & teaching (ICF Licensed – lived in monasteries all around the world).

My private journey began in 2012 once I took day out from my profession for a meditation retreat in Nepal. I had every part in life, and but by no means felt fulfilled; I always desired extra. I loved the success, however I felt life was main me. I needed to regain management and consciously lead my life.

Within the Himalayas, I had a life-changing realisation. I felt what it meant to be within the current second. In contrast, our fashionable life are busy and preoccupied; we spend half of our time fascinated about the previous or future relatively than being within the second.

In our fashionable Western lives, there may be all the time extra to need, which is, by nature, deeply unfulfilling. Meditation gives another, to attach inwards. It permits us to nurture our internal qualities and strengths for long-term pleasure and true fulfilment.

I continued my studying with retreats in monasteries in Vietnam, Japan and Myanmar, and realised how vital it’s to have an anchor to construct a meditation routine. 

Understanding the company world nicely and seeing many ladies combating their mental-wellbeing because of the excessive strain, it turned obvious how the office just isn’t designed for ladies’s particular psychological well-being wants. This sparked the concept to rework the traditional knowledge of meditation for contemporary life and together with peer-to-peer assist, webinars and specialists to essentially deliver a holistic method that works.

My private life story has been my information to constructing Silatha, and the numerous tales I heard from different girls will maintain driving me to alter the world.

I’m a fighter for ladies’s equality. Builder of the primary meditation group for ladies and on a mission to alter the office to empower girls with confidence and break by means of age-old taboos. Giving girls a platform to be themselves and create their desired life.

What does your aggressive panorama seem like and the way does Silatha differentiate itself? 

Apparently sufficient, no different firm is providing what we do. There are meditation apps and generic well-being programmes for corporations, nonetheless, they lack particular assist for ladies’s wants (like being pregnant, menopause, combining motherhood and profession, and many others.) and peer-to-peer assist. Explicit apps that look into girls’s points, solely give attention to one in all these points, and group apps usually don’t have any particular focus and lack the psychological well-being half. So we’re distinctive out there, creating change within the office. Tapping into a necessity corporations have and are investing cash in.

May you inform us about a few of your largest achievements up to now?

Amongst others, listed below are a few of our key achievements:

– Silatha acquired the Status Meditation App of the Yr Award

– Talked about by Sifted (from the Monetary Instances) as start-up to look at within the psychological well being business

– Talked about in 20+ world-renowned magazines like ELLE, Harper’s Bazaar, Girls’s Well being (one in all 20 finest Psychological Well being Apps), Grazia, Marie Claire, and plenty of extra

– 4.8 out of 5-star score in Apple App retailer worldwide

– We will depend KPMG, Nike, GE, and Mondelez as our first shoppers

– Grown to over 70K downloads in only a few months

How do you intend to create a scalable and worthwhile enterprise mannequin?

We provide corporations a subscription mannequin the place corporations pay a payment for every girl collaborating within the Silatha program. We at present cost €500 per girl per yr and can enhance this over time to €1200 per girl per yr. We staff up girls per pillar (a pillar will be Feminine Management, Combining mothership with profession, menopause, and many others) and offers the ladies steerage over the yr. There are about 20 to 25 girls per pillar and we are able to run as many pillars concurrently they need.

Corporates may also select to buy the app solely (so no specialists, workshops and many others) for a lowered value.

What do you intend to do with the cash you increase? 

  1. We’re additional bettering our expertise: 
  • Enhance the onboarding, group options and personal rooms for the businesses
  • We’re additionally including a girls’s month-to-month cycle meditation sequence plus cycle journal
  • We’re going to add an AI-generated avatar finest good friend to the app, that helps her in reaching her well-being objectives 

2. We’ll make use of a group supervisor to supply the most effective service to our company shoppers.

3. If we overfund, we will even add a brand new AI expertise to make sure she will get 24/7 assist with a singular function that asks her the fitting questions and offers her the wanted assist on her particular matter that she wants. 

What do you like to do in your free time? 

I like sports activities and achieve this 5-6 occasions per week to steadiness the lengthy working days. It varies from lengthy 180km bike rides on weekends to working, boxing or swimming through the week. I like an excellent guide (particularly about human behaviour), and nowadays I usually hearken to audiobooks whereas working. I’ve travelled lots (70 international locations and have lived in 6 international locations), however nowadays I journey much less and benefit from the quietness of being residence. 

What is a few recommendation you want you knew earlier than beginning Silatha?

Every part is about people, understanding you’re not your emotion and your ideas, you’re the ocean, not the waves. Additionally, from the start, get robust advisors in your staff that may assist construct the enterprise.

Silatha is a good alternative to spend money on supporting corporations in retaining their girls expertise and create a office the place everybody thrives. Try Silatha’s marketing campaign right here.

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