Meet the co-founder of Beeline


Beeline is on a mission to make bike rides higher by way of navigation know-how for 2 wheels – bicycles, e-bikes, e-scooters, mopeds and bikes.

For Beeline, all of it comes down to 1 query – what makes an important bike journey? Beeline consider a lot comes all the way down to the route you are taking. That is why Beeline strongly consider that in the event you can construct nice navigation know-how you’ll be able to unlock higher bike rides for everybody.

We had the pleasure of interviewing co-founder Tom Putnam to realize some perception into his journey constructing Beeline and his imaginative and prescient for the model.

We’d like to learn about your profession earlier than Beeline and the place you first discovered that entrepreneurial spark.

Mark and I each labored at McKinsey in our early 20s which is the place we met. I discovered loads there however as I keep in mind was all the time eager about doing one thing extra entrepreneurial. I then went and spent a few years working for Rocket Web’s JUMIA  in Kenya which in addition to being a tremendous place to dwell was an important entrepreneurial coaching floor – beginning one thing from scratch however with a security web. Once I got here again house from that, Mark and I started Beeline!

What impressed you to create Beeline and what drawback are you fixing?

All of it got here from Mark and I getting misplaced on bikes ourselves. We rode round London loads and located looking for our approach simply with Google Maps on our telephone an actual ache. Each in {that a} telephone in your pocket isn’t a lot good and that the routes weren’t properly optimised for bikes.

We’re actually making an attempt to make driving a motorbike/e-bike/scooter/bike as straightforward and as good an expertise as doable. We consider the world will probably be a greater place if we will get folks out of automobiles and onto decrease affect types of journey. So making nice navigation to make that straightforward for folks is our small contribution to that motion.

What are you able to inform us in regards to the market and the way Beeline is positioning themselves for fulfillment?

The navigation market is clearly properly established with the likes of Google Maps, Garmin and so forth. however the place we stand out is in our absolute deal with 2 wheelers. They’ve very completely different must automobiles that are simply making an attempt to get from A-B as shortly as doable. 2 wheeled journeys are likely to range vastly. From scenic loop excursions to making an attempt to ship a pizza however feeling protected whereas doing so. So all of our routing, journey planning, and steerage tech focuses on these particular wants.

Might you inform us about a few of your greatest achievements up to now? 

There have been a lot of particular moments – design awards, launches of latest merchandise, reaching profitability and so forth. However really I believe our greatest achievement is constructing the group and tradition we’ve got. We’ve acquired an excellent group who’re actually captivated with what we do and work rather well collectively. That’s most likely the factor we’re most pleased with.

How do you intend to create a scalable and worthwhile enterprise mannequin?

That is actually essential to us. We need to construct one thing for the long run not simply blow a great deal of money on one thing within the hope that it has worth sooner or later sooner or later! We’ve got really already hit profitability however we’re elevating as a result of we predict we will transfer sooner if we make investments now. However we need to shield that. So we’ll take a wise strategy to how we spend that cash – dividing it between areas we all know will return equivalent to rising our present gross sales community and the extra dangerous however increased reward bets equivalent to our B2B mannequin. However even there we’ll do it iteratively, in a approach meaning we’re testing and validating as we go. Not simply closing our eyes and hoping for the perfect!

What’s your imaginative and prescient for the model?

In the end we need to be THE go to supplier for navigation on 2 wheels. To be a part of each journey that occurs, be {that a} client utilizing our app or {hardware} for private leisure rides or commuting, or by way of being built-in into bikes on the level of producer or into the software program/{hardware} of logistics and transport suppliers.

What do you like to do in your free time?

At present it appears to be numerous DIY! However in any other case I’m an enormous fan of travelling, significantly tenting and climbing issues – I really like a very good journey.

Should you weren’t constructing Beeline, what do you assume you’d be doing? 

Good query! I think about if it wasn’t Beeline I’d have tried to begin one thing else. And in the event that they’d all failed, I’d be doing laps of the world in my previous Landrover with my spouse, Saz.

What’s the largest lesson you’ve learnt thus far constructing Beeline?

That I’m not proper as typically as I as soon as thought I used to be!


Now with higher cycle infrastructure, e-bikes and e-scooters, shared micro-mobility, cargo bikes – travelling on two wheels is admittedly taking off, whether or not for leisure or for transport, and Beeline hopes to play an element in that future.

The expertise of driving a motorbike, scooter or bike may be completely unbelievable for everybody – be part of Beeline in constructing know-how that helps that occur. Take a look at their marketing campaign web page right here.

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