Learn how to Select the Finest B2B eCommerce Platform

Do you supply providers that assist companies develop, rent, or handle their groups? Do you provide merchandise particularly to corporations? Do you promote gadgets wholesale? 

Should you’re within the B2B area — or if you wish to be — you might very properly profit from a B2B eCommerce platform. It will probably simplify processes in your purchasers and your crew, and aid you develop sooner and extra effectively.

Let’s take a better take a look at how an eCommerce retailer may also help your B2B enterprise, and the way to decide on the correct platform.

Why create a B2B eCommerce retailer

Nearly all of on-line shops you’re acquainted with could also be B2C (Enterprise to Shopper), supplying your canine’s meals, your son’s birthday presents, or your favourite specialty groceries. However don’t be lured into considering that eCommerce shops are only for consumer-facing corporations. They are often an extremely highly effective device for B2B corporations as properly. 

In a current survey, 41% of B2B customers acknowledged that self-service capabilities would enhance the method of doing enterprise on-line. That’s a giant quantity! And offering the power for purchasers to handle their accounts and carry out different associated duties is a spotlight of eCommerce performance. 

For instance, as an alternative of calling to ask for a quote, a Sourcing Supervisor might submit a request on-line and discover out this data instantly, regardless of the time of day. They may additionally submit an order, and even signal as much as have your merchandise delivered mechanically on a month-to-month foundation. Or, should you present garden care providers for retail shops, a enterprise proprietor might log into their account to regulate the frequency of their providers, or see the following time you’re scheduled to cease by.

B2B eCommerce shops additionally go a good distance in the direction of automating processes. They’ll take the load off of customer support representatives and gross sales crew members by among the self-service duties we simply mentioned. They’ll sync data between varied distribution channels, making certain that every part’s up-to-date and correct. And so they can take away the painful steps concerned in manually sending invoices and quotes, then following up with each potential consumer.

Lastly, a web-based retailer acts because the face of your organization and the hub of all of your advertising methods. You’ll be able to hyperlink on to services and products in your advertising emails and promoting campaigns. You’ll be able to create beneficial content material that guides prospects by your gross sales funnel. And you’ll observe the success of your efforts to steer future selections.

Concerns for selecting a B2B eCommerce platform

The eCommerce platform you select is actually the muse of your on-line storefront. Let’s dive into some elements to think about when selecting one, and study why WooCommerce is the highest resolution for B2B on-line shops.

Sorts of merchandise you’re promoting

There are an enormous number of potentialities for B2B corporations. Listed here are just a few gadgets you might promote, together with some examples: 

  • Bodily merchandise. Suppose gear, printed coaching books, and cleansing provides. Storage and Dealing with Tools, for instance, provides eco-friendly buying carts to retail and grocery shops.
  • Digital merchandise. Gadgets like on-line programs, downloadable eBooks, and software program licenses. TipoType, as an example, gives font licenses to companies and freelancers.
  • Companies. Choices reminiscent of graphic design, accounting, and authorized assist. Your Profit Retailer is a service supplier, promoting healthcare protection that corporations can embody as a part of their staff’ packages.
  • Wholesale gadgets. Promoting massive volumes of merchandise to retailers, primarily appearing as their provider. Porta Professional Chem, for instance, sells moveable restroom merchandise to purchasers across the nation. 
  • Memberships. Entry to a group of advantages and assets, reminiscent of a coaching video library or on-line discussion board. The Interactive Promoting Bureau, as an example, has a membership program with assets, programs, occasion invitations and extra, particularly for media and advertising corporations. 
  • Subscriptions. Recurring services or products, like a yearly license, weekly cleansing service, or month-to-month field of espresso pods for the break room. Design Modo sells digital subscriptions to design instruments, however subscriptions can even contain bodily merchandise or even newsletters.

As you may see these all differ extensively from each other, however there can be overlap. You would possibly promote each retail and wholesale merchandise. You might promote each bodily and digital books facet by facet. Or you might have a subscription that features a weekly workplace cleansing, and a field of cleansing provides.

The purpose right here is, you might do enterprise in quite a lot of methods — be sure that the platform you select helps all of them.

WooCommerce offers promoting performance for all the services and products listed above, and extra! The truth is, all the instance websites talked about are utilizing WooCommerce. Promote one kind of product or a number of facet by facet. Enable anybody to buy, or prohibit capabilities to particular purchasers or wholesale clients.

It doesn’t matter what you wish to promote, WooCommerce makes it attainable.

Design flexibility 

Simply as your services and products are distinctive, your model is, too. And, in fact, you need your web site to replicate the character and traits of that model.

A great B2B eCommerce platform will enable you full and complete flexibility to design and construct something you may think about — with out having to edit code or rent a developer should you don’t wish to. 

Since WooCommerce is an extension of WordPress, you may harness the facility of the Block Editor to construct all your pages and posts. The Block Editor allows you to drag and drop components — like paragraphs, headings, photographs, movies, and columns — to create your personal customized format. You’ll be able to then toggle settings to customise colours, font types, and different design traits to make the web page your personal.

the block editor creating an About page

There are additionally a lot of free and premium themes you may select from as beginning factors in your website design. Some are like clean slates, offering simply the fundamentals that you could really customise to your coronary heart’s content material. Others supply ready-to-go designs and layouts. Simply swap photographs, textual content, and colours and get promoting!

Content material possession

For on-line companies, proudly owning your content material is totally important. Your web site is a income — you may’t threat the potential of it disappearing. You see, many proprietary eCommerce platforms can take your website down with no warning in the event that they resolve that you just’ve violated their phrases and circumstances. Which means lack of income, time, and laborious work!

However WordPress and WooCommerce are software program, instruments that will help you obtain your targets. Your web site is hosted wherever you’d prefer it to be and you’ve got full management and possession over it. You’ll by no means have to fret about WooCommerce taking down your website. As a result of it’s simply that — yours.

Fee gateway integration

Fee gateways allow you to gather cash from clients and purchasers securely, then switch that cash into your checking account. There are professionals and cons of every device, and sure performance you’ll want in your particular enterprise. For instance, you might want to gather recurring funds, settle for a number of currencies, combine with specific pay instruments like Apple Pay, or supply financing choices. 

You’ll wish to make it possible for the eCommerce platform you select works with the one you wish to use — particularly if your online business already makes use of one thing for fee assortment and invoicing. 

WooCommerce integrates with a wide selection of fee gateways, together with:

You can too use the free fee gateway from WooCommerce, known as WooCommerce Funds. It has an intuitive interface, permitting you to handle funds and refunds from the WordPress dashboard. But it surely nonetheless offers world-class performance, like specific pay choices, recurring fee assortment, and multi-currency assist.

the WooCommerce Payments dashboard

See a full record of gateways and be taught extra about selecting a fee gateway for your online business.


Should you promote bodily merchandise, then delivery goes to be an essential issue in relation to selecting an eCommerce platform. Delivery could be difficult, so that you want a device that means that you can arrange charges the best way you need, and that integrates with any delivery carriers you’re employed with. That is very true should you ship massive volumes of merchandise directly, or have particular necessities like refrigeration.

With WooCommerce, you will have numerous totally different choices. Combine with conventional carriers like USPS, FedEx, and UPS, or specialty suppliers like Purolator and Aramex. Cost flat charge delivery charges, supply free delivery, or cost primarily based on quite a lot of elements like weight and cart complete. You’ll be able to even arrange difficult guidelines with the Desk Charge Delivery extension. Handle every part out of your WordPress dashboard with WooCommerce Delivery or hook up with third-party instruments like ShipStation.

calculating shipping rates with WooCommerce Shipping

Learn extra in our eCommerce delivery information.

Consumer expertise

Consumer expertise is essential for any enterprise, for quite a lot of causes. First, if a possible buyer or consumer visits your website and it’s tough to make use of, they’ll almost definitely hand over and store with a competitor as an alternative. Second, search engines like google take into account person expertise when figuring out rankings. 

Your job, for now, is to discover a platform that makes creating a superb person expertise attainable. Listed here are some elements to consider:

  • Website velocity. Keep away from gradual load instances that may drive potential purchasers away! Your platform needs to be as light-weight as attainable by default, and supply the power so that you can optimize for velocity. Get prime velocity suggestions.
  • A streamlined checkout expertise. The checkout course of needs to be as easy-to-use and easy as attainable, to forestall deserted carts. WooCommerce offers instruments for one-page checkout, specific fee choices, on-site funds, and extra to assist with this. 
  • Straightforward-to-use search instruments. Assist guests discover precisely what they’re searching for with an intuitive search bar. WordPress has nice built-in search performance, however you may also use instruments like Jetpack Search, with advantages like prompt filters and spelling correction.
  • Content material group. Search for an eCommerce platform that helps you construction your menus, categorize posts and merchandise, and add options like breadcrumbs to assist with navigation. Since WordPress was constructed as a running a blog platform from the start, its content material instruments are unmatched.
  • Cellular-friendly design. Your website ought to look nice on units of all sizes — desktops, tablets, and cell phones. WordPress and WooCommerce are responsive by default, and there are many nice mobile-friendly themes you may select from.

Customer support and advertising

Advertising and marketing, in fact, helps you attain new prospects and encourage extra gross sales from present ones. Good customer support helps you retain patrons round and drive them to unfold the phrase about your organization. They’re each key to a profitable B2B eCommerce retailer.

The platform that you just work with ought to make all your customer support and advertising methods attainable, whether or not meaning integrating seamlessly with instruments you already use or making it simple so as to add monitoring codes. 

Listed here are some advertising and customer support capabilities included with WooCommerce:

  • Integration with CRMs. Connect with the CRM of your selecting with extensions for Jetpack CRM, HubSpot, Salesforce, and extra.
  • Integration with assist boards and ticketing programs. Add reside chat to your website, create a assist discussion board, or combine with instruments like Freshdesk and HelpScout
  • Consumer portal potentialities. Construct a consumer portal that allows clients to entry assets and documentation, talk along with your service crew, edit their purchases, and extra. 
  • Content material creation capabilities. Frequently create lovely, efficient weblog posts, touchdown pages, and extra to assist the remainder of your advertising efforts and educate potential clients.
  • Integration with a wide selection of promoting instruments. Monitor visitors with Google Analytics, hook up with social media platforms like Fb and TikTok, publish Google adverts proper out of your dashboard, ship e mail messages, comply with up on deserted carts, and extra.
  • Simplicity for crew members. Give every member of your crew their very own account with permissions primarily based on their function. Accredited accounts can reply to assist questions, view and course of orders, administer refunds, publish weblog posts, and extra.
Porta Chem Pro site
Product web page from Porta Professional Chem, permitting clients to get a quote

Extra performance

The performance you want in your B2B eCommerce retailer is restricted to your organization. So suppose by any particular necessities that you’ve. Listed here are some examples:

  • Per-customer pricing. It’s possible you’ll wish to supply particular pricing for sure purchasers primarily based on the settlement you will have with their firm. 
  • Invoicing. Let clients place orders with out fee, then ship an bill to their firm at a later time. 
  • Quotes. You’ll be able to conceal costs and the “add to cart” button and require customers to request a quote as an alternative. That is nice for tasks or orders with pricing that varies. 
  • Deposits. Let corporations place a deposit or begin a fee plan.
  • Merchandise displayed primarily based on person function. Should you promote to various kinds of purchasers, you might wish to conceal sure merchandise or classes primarily based on their person function. 
  • Worth calculation primarily based on measurements. Add a worth calculator primarily based on elements like weight, space, size, and quantity. 
  • Wholesale capabilities. Set wholesale person roles and pricing, construct registration types, privatize your retailer, and set guidelines for delivery, tax exemption, and extra.


The B2B eCommerce platform that you just select ought to by no means maintain you again. Be careful for ones that base charges off of gross sales, variety of clients, or quantity of website visits. Your platform also needs to load shortly, whether or not you will have 100 guests directly or 100,000. 

WooCommerce can scale with you to any measurement. There’s no restrict to the variety of merchandise or variations you may have (actually, this check website had a million!). It’s constructed to deal with massive volumes of orders and visitors spikes. It’s a very free platform, although you might wish to use paid extensions, and the pricing is rarely primarily based on elements like gross sales or clients.

The very best half? You’ll be able to select any internet hosting supplier that you just’d like. That signifies that, whereas you might have a shared internet hosting plan proper now, you may at all times improve to a VPS or devoted server as your visitors will increase with out impacting your on-line retailer.

Be taught extra about how WooCommerce scales

Ease of use and administration

Within the enterprise world, time is cash. And you’ll’t afford to waste time on a platform that’s laborious to make use of, tough for brand new staff to be taught, and that requires a developer to make even the smallest of modifications. 

When you can rent a developer to handle your website should you’d like, you definitely don’t need to to be able to benefit from your WooCommerce retailer. As we talked about earlier, the Block Editor allows you to rearrange, add, and delete components by merely dragging and dropping. Wish to revise your merchandise? You are able to do so by clicking buttons and modifying fields — no code needed!

Retailer managers can entry every part from stock numbers and website analytics to order data multi function place. And should you use instruments like Jetpack CRM, WooCommerce Delivery, and WooCommerce Funds, you may deal with label printing, funds, refunds, quotes, and extra straight out of your dashboard as properly. 

Plus, WooCommerce gives unmatched buyer assist and thorough documentation that will help you each step of the best way.

And should you do wish to rent knowledgeable to develop, preserve, or customise your retailer, take a look at our record of WooExperts. They’re vetted, high-quality companies prepared to assist!

Construct and develop your B2B eCommerce retailer with WooCommerce

Whether or not you’re a longtime B2B firm or simply beginning out, WooCommerce gives all the instruments and adaptability it is advisable develop. Plus, it may possibly enhance the person expertise in your purchasers and even make your crew extra environment friendly.

Able to develop? Get began with the prime B2B eCommerce platform in the present day.

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