#KnowYourGrowth Social Media 101: TikTok

The #KnowYourGrowth: Summer time of Social Media workshop was a 4-workshop sequence that offered a deep dive into in the present day’s largest social media platforms: Instagram, YouTube, Twitter, and TikTok. As a follow-up to that sequence, we’ve created these Social Media 101 guides for every platform that can assist you develop your model and broaden on-line. 

What’s TikTok?

TikTok has been round since 2016, however it actually began taking off in the course of the pandemic. The complete world was at dwelling, burning via episodes of their favourite reveals (for the fifth time) and searching for one thing new to fill the content material void. Folks had been instantly hooked by TikTok’s viral tendencies and the way easy it was to document, put up, and attain thousands and thousands. With its infinite feed, short-form movies, and highly effective algorithm, TikTok shortly turned a spot the place anybody may decide up their cellphone and get artistic. 

Key Greatest Practices 

Comply with the “Cease, Watch, Shock” format
  • Cease: You’ve about three seconds to get individuals to cease scrolling and watch your video, so the start needs to be attention-grabbing sufficient to seize the viewer’s consideration instantly.
  • Watch: Create some buildup in the midst of the video. You’ll be able to inform a narrative that retains individuals guessing, or present an artwork piece within the making so individuals wish to stick round till the tip.
  • Shock: Now that you just’ve captured the viewer’s consideration, you must present a shock that’s value ready for. It needs to be so good that individuals wish to watch the entire video over once more and share it with all their buddies. 

Bulbasaur’s toes can inform us the place to seek out them #frogs #pokémon #animals #learnontiktok #biology

♬ unique sound – MinuteEarth

Take part in what’s trending

When you’re new to TikTok, jumpstart your development by taking part in tendencies. Spend even just a little time on the app and also you’ll see what sounds, challenges, and themes are going viral. Then put your personal spin on them to make it extra genuine to you. 

Submit a number of movies every day

There’s no restrict to what number of occasions a day you possibly can put up on the platform. Every video is handled individually within the algorithm and your movies are seen throughout all time zones. Meaning you possibly can share as a lot as you need with out worrying concerning the “greatest time” to put up. However bear in mind, high quality nonetheless beats out amount.

Use trending sounds in your video 
  • Songs from all eras, genres, and nations pattern on TikTok every day. You will get eyes in your movies through the use of hashtags and tendencies, however you may also go viral through the use of a sound. In case your put up is among the prime movies utilizing a selected sound, you’ll pop up beneath that sound’s web page, which suggests much more individuals can uncover your content material.
  • Unique sound vs. official sound: While you edit a video off platform with a sound included, your video will probably be posted with an “unique sound.” Official sounds are confirmed sounds by TikTok which were verified and linked to the particular artist or pattern. Selecting an official sound sometimes results in extra publicity as a result of individuals can discover your movies just by scrolling via a preferred sound. 
  • Be your self: Folks love following genuine creators who maintain it actual and sincere. When viewers really feel like they will relate to you, they’re extra drawn to your content material. 

Step inside @durandbernarr’s track writing course of. #Creator #PatreonCreator #FYP #FY #HowTo #MusicHowTo #TikTokMusic

♬ unique sound – Patreon

Patreon Development Ideas for TikTok

  • Hyperlink your Patreon in your bio: When movies go viral on TikTok, you might have excessive publicity to a big world viewers. After they see your video, they’ll most likely go to your profile. This can be a good likelihood to incorporate both a bio hyperlink highlighting all of your socials or a singular hyperlink going on to your Patreon. 
  • Present previews of what you provide: Create quick movies highlighting your work and what you do in your Patreon group which can be linked to viral sounds and tendencies. This creates curiosity and can make viewers wish to be taught extra about what you provide in your Patreon. 

A message to creators from @cindychendesigns #Creator #patreoncreator #FYP #FY #creatoreconomy #officejob #creativework #creatorcareer


Tiktok Posting 101

  • Format: Create movies in vertical format.
  • Music: Add songs to your movies immediately from the app to extend your probabilities of virality.
  • Descriptions & hashtags: Embrace related descriptions and hashtags to place your content material in entrance of the fitting viewers.
  • Thumbnail: Select essentially the most fascinating thumbnail to get viewers to look at your movies.
  • Sharing: Share your posts in your different social platforms to extend attain.
  • Size: Movies can now be as much as three minutes.
  • Posting time: There’s no “proper” time to put up because of the app’s world attain.

Find out how to Monetize on TikTok

Creator Fund: Rewards creators for creating TikTok movies.
Creator Market:  Collaboration platform to attach manufacturers and creators on TikTok.
Stay Gifting:  Permits viewers to ship creators digital items. 

Further Assets for Modifying 

For added sources, please take a look at our different social media guides on Instagram, YouTube, and Twitter to enhance your social technique.



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