#KnowYourGrowth Social Media 101: Instagram

The #KnowYourGrowth: Summer season of Social Media workshop was a 4-workshop sequence that supplied a deep dive into at this time’s largest social media platforms: Instagram, YouTube, Twitter, and TikTok. As a follow-up to that sequence, we’ve created these Social Media 101 guides for every platform that can assist you develop your model and develop on-line. 

What’s Instagram?

Over the previous decade, Instagram has develop into a visible wonderland of flawless images. From the right journey submit with none vacationers within the background to displaying off on a regular basis little luxuries, Instagram is the go-to social media app for capturing and showcasing the highlights of your life in all its glamor via (filtered) footage, movies, and tales.

Instagram Key Finest Practices 

Instagram Grid Posts
  • Construct relationships together with your viewers: Folks comply with you to get an inside look into you and your life. As your on-line viewers grows, it’s necessary to work together together with your followers, rejoice your largest milestones with them and just remember to allow them to really feel like they’re on the journey with you.
  • Write robust captions: In relation to getting greater engagement, writing captions that share a narrative, encourage interplay, and share information that your followers would recognize is essential. Consider your posts as a journal that’s accessible for the world to see, but in addition a method on your followers to attach with you on a human stage.
  • Submit when your followers are most energetic: In your analytics, you possibly can see when your followers are essentially the most energetic week after week and this is usually a good strategy to decide when to submit.
Instagram Tales
  • Be informal & relatable: When individuals watch your IG Tales, they’re in search of a peak into your on a regular basis life. This can be a good house to point out your behind-the-scenes course of, previews of what you’re engaged on, and any cool updates or private tales you wish to share. IG Tales are an additional software to casually share components of your life that your followers wouldn’t usually see.
  • Add location and hashtags: By including hashtags and/or areas to your tales, you add an additional stage of discovery to your content material so it may be seen in a selected geographic space or hashtag.
  • Permit tales to be shareable: Permitting your tales to be shareable provides your followers an opportunity to share your content material to their very own audiences, exposing you to extra viewers.
  • Submit each day: Since IG tales solely final 24hrs, it’s necessary to submit 1-2 instances each day to maintain your tales energetic.
Instagram Reels
  • Preserve it inspiring and entertaining: When making a Reel, think about whether or not the video makes individuals wish to snort, grabs their consideration, or conjures up them to duplicate your content material to assist it pattern.
  • Use trending songs: Like TikTok, music is a giant a part of Reels. Customers can seek for particular songs throughout the library to leap on developments quick and have their movies sorted beneath the sound’s tag.
  • Add high-quality, vertical movies: Reels was meant to be a full-screen vertical platform and excessive decision movies enchantment to the algorithm.
  • Keep away from posting movies with watermarks/logos: Movies that seem like straight shared from different apps received’t be really helpful to individuals by the algorithm.
Instagram Stay
  • Construct hype main as much as your Lives: Make an announcement throughout your social platforms selling your Stay, share what you’ll be speaking about to extend curiosity. and embody the date & time so individuals know precisely when to hitch.
  • Encourage followers to interact and work together: Encourage followers to submit questions within the remark part and reply them dwell.
  • Don’t sound scripted: Though it’s good to come back ready with what you’ll speak about, it’s additionally okay to be comfy with letting the dialogue shift to new, un-planned subjects that encourage extra viewers to remain and hear.
  • Add a good friend: Instagram permits you to add as much as three further friends to your dwell. What’s cool about that is that your viewers and your friends’ audiences will all be alerted to hitch the dwell present, giving everybody publicity to one another’s followers.
  • Save your dwell to re-share: After your dwell has ended, you’ve got the choice to obtain your video. This may be nice content material to share in your feed for anybody who wasn’t capable of be a part of.

Patreon Development Ideas for Instagram 

Share Patron-Solely Experiences: To keep away from sounding such as you’re “promoting one thing”, you possibly can create content material that particularly highlights experiences that solely your Patrons obtain. This video can act as a spotlight montage (sometimes round 1min) that shortly reveals all that you just provide in your tiers.

Present Informal Updates Through Tales & Posts: While you attain a sure Patreon milestone, announce a brand new tier, particular or something that you just’re celebrating, it’s a good suggestion to share on Instagram what they’re and why you’re enthusiastic about it.


A Observe on Instagram Account Varieties 

Private: Finest for individuals who solely use Instagram for private use.
Creator: Finest for influencers, public or notable figures and so on. This account sort makes it simpler for creators to be extra clear with branded and influencer-based partnerships.
Enterprise: Carefully associated to creator accounts, however extra centered on serving to with model administration, conversions, and advertising. This account sort is targeted on manufacturers and enterprise homeowners


Instagram Options at a Look:

Instagram Best Practices Chart, split by IG Feed Post, IG Story, IG Reels, and IG Live


Further Sources for Enhancing 


For added assets, please take a look at our different social media guides on TikTokYouTube, and Twitter to enhance your social technique.

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