Singapore’s digital financial institution Belief introduced that it has fashioned a partnership with Perx Applied sciences, a SaaS life-style advertising and marketing platform supplier to spice up its buyer engagement.
Perx’s buyer engagement platform makes use of gamification and behavioral science to create hyper-personalised interactions for significant customer-brand relationships with in the present day’s digital customers.
As a part of its launch, Belief kicked-off its operations with a rewards marketing campaign for first-time clients providing customers digital vouchers from retailers reminiscent of FairPrice and Caltex which are redeemable upon sign-up.
These vouchers and coupons are redeemed immediately via the Belief App the place over 120,000 digital coupons had been redeemed in September alone.
On high of that, clients can entry a variety of digital coupons from their favourite F&B, life-style, leisure and journey retailers utilizing their Belief card.
James Ong
James Ong, Chief Industrial Officer of Belief Financial institution, mentioned,
“Our partnership with Perx Applied sciences has enabled us to create an immediately rewarding digital banking expertise, including worth to the lives of customers at a time when on a regular basis prices are rising.
The Perx Way of life Advertising Platform™ seamlessly connects Belief’s ecosystem of service provider companions to our clients, deepening our relationship with them via an immersive and rewarding consumer expertise.”
Anna Gong, Founder and CEO of Perx Applied sciences mentioned,
Anna Gong
“Working with Belief Financial institution and executing on their staff’s imaginative and prescient to offer a rewarding and seamless expertise for his or her clients was fairly thrilling.
We sit up for co-creating with Belief to raised purchase, have interaction and develop their income per energetic buyer within the phases to return,”
This partnership supported Belief’s fast development to over 300,000 clients inside its first two months since its official launch on 1 September this yr.
