The NFL Tremendous Bowl halftime present is an enormous deal yearly with a ton of musical performances lined up. Now, Apple Music is getting into fold as the brand new sponsor for the halftime present, beginning with Tremendous Bowl LVII set for February 2023. Apple Music is following Pepsi, who was the final sponsor of the present. Apple reportedly has a multi-year deal in place.
The New York Occasions is reporting that this deal is meant to be price round $50 million, though the precise phrases haven’t been made public. Discussions have additionally been occurring about Apple making an attempt to get the rights to NFL’s Sunday soccer video games, which is a $2.5 billion affair. Within the meantime, Apple has received out the rights to the halftime present for now, however that would very properly imply {that a} greater deal is on the verge of occurring.
Apple’s relationship with the Tremendous Bowl truly goes again many years. The iconic 1984 Apple advert, which has impressed a ton of advert campaigns ever since, first aired on the Tremendous Bowl. Now that Apple Music is sponsoring the halftime present, given Apple’s stable relationships and historical past with among the greatest musical acts on this planet, we are able to anticipate it to place up fairly the present.
There are already stories about who may headline the primary Apple-sponsored Tremendous Bowl halftime present in 2023. Selection revealed a report saying Taylor Swift could also be headlining the present, though it was certain to notice that some sources are claiming in any other case. A number of different shops have additionally reported that Taylor might not headline the present, so we’ll have to attend till the announcement to make sure.
Regardless, it is set to be a spectacle, and we’ll quickly know if Apple bag the rights for extra NFL stuff. When the Tremendous Bowl halftime present airs, you need to have the ability to watch it on the greatest Apple TV or in your iPhone and iPad.
