Apple Music is the brand new sponsor of the Tremendous Bowl halftime present

The NFL Tremendous Bowl halftime present is an enormous deal yearly with a ton of musical performances lined up. Now, Apple Music is getting into fold as the brand new sponsor for the halftime present, beginning with Tremendous Bowl LVII set for February 2023. Apple Music is following Pepsi, who was the final sponsor of the present. Apple reportedly has a multi-year deal in place.

The New York Occasions is reporting that this deal is meant to be price round $50 million, though the precise phrases haven’t been made public. Discussions have additionally been occurring about Apple making an attempt to get the rights to NFL’s Sunday soccer video games, which is a $2.5 billion affair. Within the meantime, Apple has received out the rights to the halftime present for now, however that would very properly imply {that a} greater deal is on the verge of occurring.

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