10 Instagram Story Shoutout Examples for Ecommerce in 2022

Are you on the lookout for methods to advertise your ecommerce enterprise on Instagram? In that case, it’s possible you’ll marvel if utilizing Instagram Story shoutouts is an effective possibility.

On this article, we are going to talk about what an Instagram story shoutout is and share ten profitable Instagram Story shoutout examples for ecommerce companies. 

Able to get began? 

What’s an Instagram story shoutout?

An Instagram Story shoutout is when one Instagram person mentions or tags one other person of their story and promotes a services or products.

Instagram Story shoutouts are a good way to advertise your ecommerce enterprise as a result of they will let you attain a wider viewers. 

Instagram accounts with many followers produce the best shoutouts. It’s potential to succeed in a big viewers by means of them, so it’s primarily one other advertising and marketing technique to your on-line retailer

Due to these accounts’ affect, they’re usually referred to as “influencers.”

Influencer advertising and marketing exhibits no indicators of slowing down. It’s extra in style and simpler than ever earlier than. Here’s a take a look at Google Developments for the search time period “influencer advertising and marketing”:

Google Trends graph about influencer marketing that is on the uprise

Influencer advertising and marketing will help you to extend your gross sales and model consciousness. When finished proper, it may be one of the vital efficient advertising and marketing methods on the market to your model. 

What are the several types of Instagram story shoutouts?

  • Paid shoutouts. That is when a person pays one other person with a big following to say their services or products of their story. Paid shoutouts will be an efficient technique to attain a bigger viewers and improve model consciousness and gross sales.
  • Shoutout for Shoutout (SFS). That is when two customers agree to say one another of their tales to advertise one another’s merchandise, companies, or social media accounts. 
  • A word-of-mouth shoutout. A word-of-mouth shoutout is when a person mentions a services or products to their followers with out being requested to take action. That is what it’s a must to attempt for along with your ecommerce enterprise. The good thing about one of these shoutout is that it’s free for you, is seen as extra real, and will be simply as or much more efficient than paid shoutouts. Right here is a good instance of a word-of-mouth shoutout:
  • Free product shoutout. In one of these shoutout, one person agrees to say one other person’s product of their story in trade for a free product.
  • An internet online affiliate marketing shoutout. When a person promotes one other person’s product of their story and consists of an affiliate hyperlink, it’s like a contract. With the affiliate hyperlink, the model and the influencer can simply sustain with the gross sales, and the influencer will get a fee from every sale. 

10 Instagram story shoutout examples for ecommerce

Try these ten Instagram story shoutout examples for ecommerce companies.

These examples provides you with some concepts for easy methods to showcase your merchandise, promote gross sales, and join with prospects.

1. Walmart

This advert was finished for Walmart with their Walmart Accomplice program, by means of which you’ll be able to earn commissions on every sale made on Walmart.com.

What was so nice about this Instagram story shoutout instance?

  • The environment of the picture is properly deliberate. You’ll be able to think about your self in the identical state of affairs. You’re studying your favourite e book in your new patio set that you simply purchased for underneath 300$! Sounds good, doesn’t it?
  • The textual content is written in a really informal tone, identical to speaking to an outdated pal. This type of writing type works very well. It feels extra private and never too promotional. 
  • The picture is gorgeous. Individuals keen about adorning and planning are more likely to click on by means of and discover out extra in regards to the product for the reason that image is properly taken.

2. Manscaped

This shoutout was finished for a model referred to as Manscaped, an organization based in 2016.

Manscaped designs premium instruments and equipment that supply an elevated grooming routine for males. 

What was so nice about this Instagram story shoutout instance?

  • Video shoutout as an alternative of a photograph. Movies are likely to convert higher than photos, at the very least in buyer testimonials like this. As an alternative of utilizing a major product picture, they made a complete video, which made this advert extra spectacular.
  • Hilarious and fascinating. The shoutout is made in a hilarious manner, which retains the viewer engaged. The primary brief clip, to start with, is great. It makes you marvel how they ended up with cream all around the face.
  • Reveals the advantages of the product in a robust manner. Anybody who has ever pointed a pointy object at a balloon is aware of that it pops simply. Surprisingly, with Manscaped razor, it didn’t pop. This already provides you a way of how protected this product is and the way it gained’t hurt your pores and skin.

3. Daniel Wellington

This can be a shoutout to Daniel Wellington, a giant watch model primarily based within the USA. In 2017, Daniel Wellington was named the fastest-growing non-public firm in Europe.

What was so nice about this Instagram story shoutout instance?

  • The picture has a whole lot of element, and the watch appears to be like nice. The colours match one another, the background, the clothes, and the watch. The blurry background additionally makes the watch look larger high quality.
  • Private low cost code for the followers. The followers really feel extra valued once they obtain a private low cost from their favourite influencer to a giant watch model like Daniel Wellington.
  • The product matches the viewers. Analyzing the @paulpayasalad account, which is the Instagram account behind the shoutout, most of their followers match the approach to life of this watch.

4. Tropicology

This can be a shoutout to Tropicology, which is an Australian-based skincare firm.

One in every of their greatest targets is to be the leaders of avocado farming practices in Australia and understand the advantages avocado provides to the pores and skin.

What was so nice about this Instagram story shoutout instance?

  • The shoutout is completed in a really informal tone. It doesn’t sound too promotional. The shoutout additionally has a 20% low cost, which places stress to take motion on the sale.
  • Speaks to a distinct segment viewers. This shoutout speaks to a distinct segment viewers of pregnant ladies. Many followers of this web page are pregnant ladies who need ideas, help, and compassion from different folks in the identical state of affairs.
  • Solves an issue for pregnant ladies. The shoutout describes the difficulty the followers might have and gives an answer. Discomfort from pores and skin stretching and rising is an actual downside for pregnant ladies. If followers are experiencing these points, they’re very more likely to click on by means of and study extra in regards to the model.

5. Natrol

This can be a shoutout to Natrol, an organization that helps you maintain your well being with totally different wellness merchandise, just like the one within the image.

What was so nice about this Instagram story shoutout instance?

  • The shoutout targets the correct viewers with a giant downside. It’s arduous to sleep in an airplane; everyone knows it. This advert is so efficient as a result of it touches on a giant ache level.

    They use a touring angle, which is appropriate for this web page as it’s journey associated. As an alternative of concentrating on everybody, they focused their fellow journey buddies, which made the advert extra profitable.

  • This shoutout is visually spectacular. It’s arduous to beath the visible facet of this shoutout. It’s taken on an airplane, an ideal place for shoutouts like this.
  • A straightforward name to motion. In case you are within the product, you possibly can rapidly go to Natrol’s Instagram web page, go to their web site, and place an order for a fairly low value.

6. L’Oreal Professionnel

This shoutout was finished for L’Oreal Professionnel, an organization devoted to serving to you with hair care and hair colour merchandise.

One in every of their commitments is to develop environmentally-friendly merchandise.

What was so nice about this Instagram story shoutout instance?

  • The product matches the viewers. The shoutout was finished on an account referred to as @curly.hair.boo, which is solely primarily based on totally different curly hairstyles. Virtually all of the followers are potential patrons, which makes the shoutout very efficient.
  • Reveals the profitable finish end result. It’s not only a promotional advert. The influencer exams the merchandise and proves that the product works.
  • A number of totally different photos showcase the product. The pictures inform all the advantages of utilizing the product. All the photographs give you new details about the product. Name-to-action buttons are simple to behave on. They’re easy bit.ly hyperlinks.

7. Asobu Bottle

This shoutout was finished for an organization referred to as Asobu. Asobu’s title comes from Japanese Tradition, which refers to a enjoyable and playful nature.

Everytime you take an image of your rescue canine with the hashtag #SaveADogWithAsobu, Asobu donates $10 to their animal shelter companions.

What was so nice about this Instagram story shoutout instance?

  • This bottle raises questions. The design is exclusive and one thing we might not have seen earlier than. Individuals click on by means of as a result of they’re interested by what it’s and may make a purchase order.
  • Solves a giant downside for canine and canine homeowners. The shoutout picture showcases the canine within the park with a conveyable water bowl. This can be a large downside solved for canine homeowners. As a canine proprietor, you wish to maintain your canine, and a conveyable water bowl could be a massive assist.
  • The advert is related to the time of the yr. This advert was posted at the start of summer season. When the warmth comes, you will want one thing like this moveable water bowl.

8. Lux Pores and skin

This shoutout was finished for Lux Pores and skin, an organization specializing in efficient magnificence gadgets that you should utilize from the consolation of your own home. 

What was so nice about this Instagram story shoutout instance?

  • A catchy begin to the video. The primary 3-seconds of a shoutout are the whole lot. It’s important to hook the viewer into the video. Should you can’t try this, your conversion price drops considerably. This video hooks the viewer in with a novel begin.
  • Presents the viewers with an issue and an answer. This is likely one of the keys to a profitable shoutout. It’s important to discover an issue your followers have and discover a answer. It’s exactly what is completed on this shoutout. They discovered an issue and got here up with an answer.
  • Quick-paced video with all the required info. There isn’t a pointless info within the video. All the cuts are quick, which retains the viewers . 

9. TJ Maxx

This shoutout was finished for TJ Maxx, one of many USA’s largest clothes retailers. TJ Maxx has over 1,000 shops within the US.

What was so nice about this Instagram story shoutout instance?

  • The outline is properly written. The outline raises a need to click on by means of to search out extra about their choice. Influencer additionally tells how she adorned her area, which sparks inspiration in her followers.
  • The picture has a very good temper. It has many various colours that match one another. The shoutout can also be finished earlier than summer season, which is ideal timing for accessorizing such shoutouts.

10. Craggy Video games

This shoutout was finished for Craggy Video games. An organization centered on creating handcrafted hook and ring video games to play with your pals. 

What was so nice about this Instagram story shoutout instance?

  • Gives the viewer with a cause to proceed watching. The viewer is raring to see who wins, and it’s a cause so that you can maintain watching the video until the tip. You’ll be able to really feel the stress which makes you are feeling totally different feelings. This makes the video much more participating.
  • The video makes the viewer see themselves in the identical state of affairs. Should you like to drink with your pals, you possibly can simply think about enjoying this sport in the identical place. All of the enjoyable you possibly can have enjoying this sport with your pals. It makes you wish to purchase the product instantly.
  • Massive call-to-action button. The decision-to-action button is so massive you could’t miss it. It makes you wish to click on by means of and study extra in regards to the product and pricing. 

Why use Instagram story shoutouts?

There are a couple of explanation why it’s possible you’ll wish to use Instagram Story shoutouts as a part of your ecommerce advertising and marketing technique.

First, it may well assist you to attain a brand new viewers of potential prospects. When somebody is tagged in an Instagram Story, their followers will see it and could possibly be intrigued sufficient to take a look at your small business.

Second, utilizing Instagram Story shoutouts will help construct relationships with different companies and influencers in your business. This can be a nice technique to community and get your small business in entrance of people that could also be considering what you’re promoting. 

How a lot are you able to count on to pay for an Instagram story shoutout?

As many elements have an effect on the worth of story shoutouts, it isn’t simple to estimate the precise price.

Listed below are estimates of how a lot you possibly can count on to pay from an Instagram story shoutout.

  • 1,000 – 10,000 followers = $10-$50 per submit
  • 10,000 – 50,000 followers = $50-$250 per submit
  • 50,000 – 500,000 followers = $100-$1,000 per submit
  • 500,000 – 1,000,000 followers = $500-$10,000 per submit
  • +1,000,000 followers = +$5,000 per submit

What impacts the worth of an Instagram story shoutout?

Let’s undergo what really impacts the worth that you simply pay for an Instagram story shoutout.

There are some things that have an effect on the worth of an Instagram story shoutout, together with:

  • The variety of followers the influencer has
  • The engagement price of the influencer’s posts
  • The standard of the content material the influencer produces
  • The area of interest of the influencer 
  • The placement of the influencer


There you go! Ten profitable Instagram story shoutouts. 

Hopefully, you bought inspiration from this and have some thought of what you wish to do by way of Instagram story shoutouts.

When used proper, Instagram story shoutouts will be one of the vital efficient issues you should utilize for constructing your model. 

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